blackonwhite is Snowvision's umbrella brand, especially created for New Zealand's winter endeavours. It is intended to become the global marketing vehicle for Snowvision's aims and will encompass all forms of snow sport - ski racing, snowboarding, free skiing, extreme skiing, cross country and more.

blackonwhite works as a brand because it is benefit driven. It aims to put black (New Zealand) on white (the international snow sport arena). Those who consume the blackonwhite brand will feel good about themselves, because they will be helping to build the Snowvision Foundation capital fund, develop New Zealand as a snow sport nation and help our snow sports athletes.

The potential for blackonwhite:

• blackonwhite encapsulates the New Zealand story, inspiration and global sporting identity.
• Provides a rallying point for all New Zealand snow sports.
• International marketing platform for New Zealand snow sports products, innovation, culture, activities and events.
• Enables individually small snow sports to have an integrated approach to interface here and around the globe.
• Each snow sport can have its own sub brand, creating a stable of brands under the blackonwhite umbrella.
• Branded merchandise that donates a portion of the purchase price to the Snowvision Foundation.
• Branded events here for the entire world to see.
• Branded ski products (tourism, training, testing) to New Zealand, sold internationally.
• Branded ambassadors, promoting New Zealand as a snow destination in overseas markets.